Friday, 24 January 2014

Have a cuppa, read a magazine.

Mock-up of university-based branding project, Mon Cherie- Macaron Café.

Bonjour! I've kind of lost direction when it comes to my blogging ways, it's all over the place at the moment. But, I do know that it's time to start recording my visual diary more often as a Graphic Design student. Admittedly, I've always been a little bit here and there when it comes to that. Snap out of it.

Here is some prototypes of work I did before Christmas. This macaron project was one of my main briefs last term, on top of another two projects. I had a formative assessment based around it in December, so I was given some feedback- I need to revisit this project before final hand-ins in May. But it's very tricky, when I've just been given briefs for three brand new projects. That's third year life for you.
I really wanted to brand a Macaron store after my Erasmus year in Paris and seeing the hype surrounding Ladurée and perhaps seeing a gap in the market (Heck, I even did an 3,500 worded essay on Macarons!) I decided it would be a fun project to explore. These prototypes are literally first drafts, so my maca journey is far from over. Not to mention, I have several more deliverables to think about; business cards (actually, I have done several business cards but silly me left them at home) menus, leaflets, packaging... etc. In the meantime, I'm on a macaron related break.

Essay thumbnail. It was a long 'un.

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